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Carlson Rezidor Hotel Group is rebranding as Radisson Hotel Group.
Club Carlson Concierge becomes Radisson Rewards Platinum.The new discount spanx products Radisson Rewards program, now that Carlson Rezidor Hotel Group has been rebranded as Radisson Hotel Group, Club Carlson is being rebranded as Radisson Rewards.Radisson Rewards is also adjusting the points earning rates for Silver and Gold members.The problem is that while the hotel group and the loyalty program (Club Carlson) were named after him, they didnt otherwise name any of the hotel brands after him, so it seems like theres a disconnect.It sure seems like their thresholds are unnecessarily high given the fairly limited elite benefits they offer.Club Carlson Gold becomes Radisson Rewards Gold.Radisson Rewards is changing the tier names to be more in line with typical loyalty program branding: Club Carlson Red becomes Radisson Rewards Club.Our refreshed program will serve as a powerful driver of our commercial and brand awareness strategy, and build a stronger relationship with our members.Can these be applied to any rate (ie Corporate, AAA, etc) or are they restricted to publicly available rates like Marriott Bonus Bucks?
Other than that, the points earning and redemption structure remains the same.
Thats not a huge deal, though is certainly not a good thing.
Members will maintain their current points balances, so you have nothing to worry about in that regard.
Join Now, sign.It is interesting to see if this is merely going to be a name change from Club Carlson to Radisson Rewards or if there will be program revamp as well.Marriott Insiders, make every journey even more rewarding.What do you make of the new Radisson Rewards program?What changes are being made to Radisson Rewards?There were also rumors of the Club Carlson loyalty program being rebranded, and that new program is formally being introduced today.